FAQs commercial photography

Why use PMG Commercial?
Kent photographer David Batten ABIPP LMPA has over 25 years experience in commercial photography and offers all the high quality skills that are expected from a professional photographer, as well as great client service tailored to each individual’s needs.

David Batten has a natural likeability and creative flair that gives flexibility if no art direction is available. His personality and attention to detail means that he is always thinking of the client and prides himself on a competitive and professional service.

With the advance of digital technology,why not do- it- yourself?
The main reason to use a professional photographer rather than ‘do-it-yourself’, is to ensure you receive great quality photography that will deliver the correct image for your brand. Invariably the results you receive from DIY photography leave you with poor quality images that give the wrong signals to customers and leave you with an unsatisfactory set of images. This can then leave your company looking second best against your competitors.

What area of photography do you specialise in?
David has been involved in professional photography for the last 25 years. Those 25 years were invaluable to his development, as they gave him the experience, knowledge and determination of how to be a good photographer as well as how to run a successful photography business.

David has been running PMG commercial for the past six years. With a fully equipped digital studio he can offer both studio and location photography for his clients. With the experience that he has gained it has made him very adaptable, from one day shooting a PR event to the next, a shoot with Mizuno sport in Scotland.

As far as subject matter is concerned David has been lucky enough to gain a variety of experience and enjoys working with a cross section of industries. As a company we have worked with design directors to company directors adding creativity and ideas as required.

The areas that we tend to specialise in are:
  • Interior Photography – location. 
  • Architectural Photography – for housing and building companies.
  • Product Photography/PR – Studio or location based, and can be anything from a shot for a company magazine to recording events such as awards ceremonies.
  • Portrait Photography – All types. 
What geographical area do you cover?
Based on the outskirts of Maidstone in the tranquillity of the Kent country side we have a fully equipped digital studio. This offers a peaceful environment for our clients to produce creative and successful photography. We are located only ten minutes from Leeds Castle and with London an hour away either by train or road. We will cover work all across the UK and Europe.

Do you employ a team of people?
We don’t have a large team of full time employees that work with us but we do have a team of experienced people we can call upon when a clients requires extra support. They range from assistants to set designers.

Do you retain copyright of all the photographs?
Photographers retain the copyright to their images by law. If the photographer has been paid for his work, the payment will be for the photographer’s time and typically an allocated number of prints. The copyright to the photos will remain with the photographer, and therefore any reproduction without permission is an infringement of copyright.
Do you shoot film of digital?
We have invested in some of the most advance digital equipment, as the demand for film is now almost non-existent. However we still offer the option to clients if film is requested.

Is digital photography better than film photography?
This question is still being debated. In our opinion there is not a great difference. Some argue that skin tones and green tones are better with film. At the start of 2008 we invested in the latest digital camera and we see no difference in the quality. From a client perspective the digital medium is far more convenient and a speedier way of working. It enables fast turnaround with high quality that is easily downloadable from the Internet. This helps meet the demands of today’s clients.

Once the photo shoot is over what happens next?
After the completion of a photo shoot the images need to be worked on. This process is known as file handling or post production and this is essential to the completion of a professional photograph. The work involved tends to be minimal - but this depends on the work load and client requirements.

Once complete, all photos are then downloaded and saved to external hard drives as a back up. All images then receive a basic adjustment of exposure, tonal range and colour balance, which is done on a calibrated monitor. The monitor is calibrated at the industry standard, which gives you peace of mind that the images you receive are an accurate representation of what was photographed. The images are saved as TIFF’s (large files) as well as JPEG’s (smaller files).

How are the photographs sent to me?
All images will be supplied on the choice of CD, DVD. The photographs can also be emailed or uploaded onto your server.

What is on the disk?
Photographs are supplied as high-resolution images in the form of a TIFF/RAW/JPEG files.

Payment Details? 
The high-resolution images have to be paid for before usage. Payment can be made by card/cheque/bank transfer.

How large are the final files?
Files can be made to whatever size or resolution you require depending on their intended purpose. When the image is shot it will be taken in as high-resolution as possible to ensure that it fits your intended purpose. If you need an unusually large image size it is always worth discussing this before hand.

What is the difference between a JPG and a TIFF?
JPEG is a file format that provides a way of compressing images. It's possible to vary the amount of compression depending on the quality needed - the less the amount of compression, the less quality is lost and vice versa. TIFF is the format of choice for archiving important images. TIFF is the leading commercial and professional image standard. TIFF is the most universal and most widely supported format across all platforms, Mac, Windows, Unix. Data up to 48 bits is supported.

What does RGB and CMYK mean?
RGB stands for red, green and blue which are added together in various ways to reproduce a broad array of colours. The name of the model is the additive colour model and comes from the initials of the three additive primary colours, red, green, and blue. The main purpose of the RGB colour model is for the sensing, representation, and display of images in electronic systems, such as televisions and computers as well as photography.

CMYK is short for cyan, magenta, yellow, and key (black). It is often referred to as four colour or process colour and is used in colour printing. Though it can vary between printers it is typically applied in the order of the abbreviation.

If your question is not answered here, please contact us for more information.
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